JOURNAL
Ideas, inspiration, and creative direction.
Beauty Trends Shaping 2026: What Brands Should Actually Pay Attention To
The beauty industry never slows down — but not every trend deserves a seat at the table. As we head into 2026, the brands [...
What Beauty Brands Get Wrong About Launching New Products
Launching a beauty product is rarely about the product alone. Many brands invest heavily in formulation and packaging, then rush everything that surrounds it...
Packaging That Sells
Why Beauty Packaging Matters Before the Product Is Tried Packaging in beauty is never neutral. Before a formula is tested or a claim is...